Girona will distinguish with its own label the products that come out of the Santa Eugènia orchards to promote zero kilometer production.
In parallel, it has also begun to accredit those restaurants - there are already 27 - that use them when preparing dishes. It is one of the actions that are part of the sustainable tourism project 'Menja't Girona' (Cómete Girona), which has received 4.2 million from the Next Generation Fund, and which already has its own brand.
From now until 2026, among the actions that are already being carried out or that we want to promote, are promoting seasonal dishes, holding different workshops or enabling two new tourist routes: one that follows the Ter to Sant Gregori and the other, the orchards of Santa Eugènia.
This morning, Girona City Council presented the 'Menja't Girona' brand and the activities that are being developed around it.
The logo of a G from which a leaf emerges is the image that will serve to consolidate the city as a sustainable tourism destination, turning the city's natural spaces into a pole of attraction. Above all, the banks of the Ter and the orchards of Santa Eugènia.
"We want to raise awareness about the local, sustainable economy and its impact," said the vice mayor, Gemma Geis.
During the presentation, Geis stressed that 'Menja't Girona' is "a project of projects" because the different actions it encompasses include "natural, gastronomic, horticultural, cultural and architectural" values.
"It represents a decisive step towards a more sustainable, digital and prosperous future for our city," said the vice mayor. "We want to highlight the natural heritage and short-circuit products, increase the competitiveness and sustainability of the destination and energize and reactivate the local economy," he added.
The 'Menja't Girona' brand is the result of a participatory process that started in the spring of last year. Both the image that accompanies it and the dissemination plan have been made in collaboration with the company FD Acrònim.
Its founding partner, Ignasi Doy, has explained that the objective is for the brand to be "the umbrella" that synthesizes the values that they want to transmit with the project. Among them, "proximity, circular economy, food sovereignty or socially and environmentally responsible production."
