A star has been born. Or something that is more difficult, one has been consolidated in the firmament. Because on August 22, 1995, one of the women who, to this day, holds the difficult role of mass idol was born thanks to a year of incessant success. Because since a very young Dua Lipa released her first great single, New Rules, in 2017 the artist has carved a niche for herself on the music scene with a more than enviable resume with awards, nominations, and collaborations with singers of the stature of Elton John or Miley Cyrus.
Although if a year has catapulted the British to stardom, it has been 2023, and there is unequivocal proof of this. Without going any further, her song for the Barbie soundtrack, Dance The Night, was not just a whim of Greta Gerwig. The renowned –as well as award-winning– director knew very well the social impact of Dua Lipa on generation Z. First as a feminist icon and later as a reference against xenophobia.
His father, Dukagjin Lipa, fled the war in the Balkans in the 1990s, like many other refugees, to settle in the UK. The singer on more than one occasion has shown her position on social networks about the Albanian patriotic identity. She has also done it against the patriarchy. “You have to work harder to be taken seriously,” she confessed to Attitude magazine. And all this does not scare brands, they are interested. So, going back to the Barbie universe, her link to the most anticipated movie of the year has only added zeros to her bank account.
Donatella Versace put her eye – and the bullet – on the British singer a long time ago and she has been in charge of signing practically all the costumes for her latest tour. And, as if this were not enough, Dua Lipa has designed her first fashion collection, La Vacanza, with Versace, which she has promoted at all Barbie premieres. A collaboration that, just one week after its launch, according to data from Launchmetrics, has generated a Media Impact Value of $24,700,000 on the internet.
Recapitulating in time until the first Sunday of May, the artist walked the red carpet of the 2023 Met Gala acting as hostess with Penélope Cruz. A milestone within the reach of very few. Her love life also made headlines in the media.
Far from becoming the gossip of the moment, Dua Lipa chose the glamor and cachet of the Cannes Film Festival as the place to make her relationship official with the French filmmaker Romain Gavras, who has also directed numerous successful video clips for Justice, Kanye West or Jay -Z. She chooses how, when and in what way. And yes, at the moment it works for him.
