One day after the first anniversary of its launch, ChatGPT has 4.1 million users in Spain, according to the internet consumption meter in Spain, GfK DAM, which has analyzed the habits of Spanish users regarding conversational chat. OpenAI. The greatest consumption occurs among young people “due to the tool's academic and school purposes,” according to David Sánchez, director of digital solutions at GfK DAM.
In this first year, ChatGPT has practically tripled the number of users it had last December, when its launch boom occurred, which impacted the entire world. In the last month of 2022, 1.4 million users accessed OpenAI's AI. The study allows us to draw a profile of the average user.
One of the data that stands out in the report is that access to artificial intelligence can open new gaps, as occurs with other technologies, due to socioeconomic status. The GfK DAM study indicates that “Spanish people from higher social classes are the ones who use ChatGPT the most, spend the most time monthly and have the greatest affinity with this technology.”
Other differences that are observed in the population are by age. The segment that uses ChatGPT the most is those between 16 and 24 years old (Generation Z), which represents 144% of the average user population. They are followed by millennials, from 25 to 35 years old, with 63%
Generation Z, (population between 16 and 24 years old), is the age segment most related to ChatGPT, as it is 144% older than the population average, followed by millennials (between 25 and 34 years old), whose affinity is 63% higher than the average. There is also some gender difference, although it is not very marked. The number of men using this AI is 2,246,118, while the number of women is 1,884,477.
One of the differentiating characteristics in the use of the Internet with AI compared to other types of digital content is that ChatGPT is preferably accessed by computer (2.9 million unique monthly users), instead of the mobile phone, the means by which 1.7 million people access it. GfK DAM attributes this preference to “the need for large processors and slower use for academic or work support.” Finally, it is also notable that we give ChatGPT a vacation in the summer, when academic activity is stopped, since in the months of July and August of this year access fell below 2.7 million unique users.
