“In 2009 we developed a protocol with authentic H.Stern diamonds valued at one million dollars. We even had security personnel in our beauty suite. When the guests felt those pieces on their skin, they were left speechless; Afterwards, they relaxed and enjoyed our cosmetic jewel, Diamond Collection. Suddenly, we saw that a diamond was missing. The world stopped and the adrenaline surged. We activated the emergency protocol and, finally, the diamond appeared wrapped in a handkerchief next to the cabin material,” they recall from Natura Bissé.
The scare was one of the thousand anecdotes that give rise to 20 years of preparing stars to show off their good looks and better skin at the Oscars. The two decades have given a lot - from the debut of its pure air bubble in 2008 to being the official cosmetics company in The Hunger Games: Mockingjay, in 2014 - and the brand has consolidated its prestige in the US market, which he arrived in 2004 with a strategy that, step by step, has proven to be a winner. Friendships and complicities have also been forged, such as the conversation between Joaquín Serra, brand advisor, with Steven Spielberg about dyslexia (both have been diagnosed).
This year Natura Bissé continues its love story with cinema in Los Angeles with Casa-Hollywood, an ephemeral space of 1,000 square meters conceived as an oasis of disconnection in which to enjoy spa rituals supported by neuroscience, beauty bars, gastronomic workshops and atelier experiences alongside a selection of top-level Spanish brands.
Two Pure Air bubbles, with 99.99% pure air, will house a limited edition of the Instant-Lift 3D Collagen firming ritual, a 360° treatment that reveals firmer, smoother and more luminous skin, and provides a state of comprehensive relaxation. Ideal for preparing the skin before walking the red carpet.
It is said that one day Julia Roberts left an exclusive spa in New York because they did not have Natura Bissé (they solved it quickly). The list of celebrities who sign up for the treatment is secret and changing, but always very top.
