Attila Dogudan: The emperor of catering

This businessman of Turkish origin is the one who feeds Florentino Pérez (when the president of Real Madrid goes to watch a Champions League match) and Pedro Sánchez (when the president of the Government gets on the Falcon).

Oliver Thansan
Oliver Thansan
09 March 2024 Saturday 03:25
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Attila Dogudan: The emperor of catering

This businessman of Turkish origin is the one who feeds Florentino Pérez (when the president of Real Madrid goes to watch a Champions League match) and Pedro Sánchez (when the president of the Government gets on the Falcon). Attila Dogudan is the top executive of the Do group

Dogudan was born in 1959 in Istanbul to a Turkish father and Austrian mother. At the age of ten she moved to Austria with the family. In 1981, while simultaneously attending Economics classes at the University of Vienna, encouraged by a strong entrepreneurial spirit, he opened a small food service establishment in the Austrian capital.

Among his clients one day the legendary Formula 1 driver Niki Lauda appeared. He was fascinated by the refined gastronomy of Dogudan. The Austrian, who had founded his own airline, Lauda Air, proposed to bring catering and service on board his planes. Since then, Dogudan's business took off. Forever.

Today the signature Do

Its business branches extend to hotels (it owns a couple) and restaurants and airport lounges. Dogudan received the 2015 Entrepreneur of the Year award from the European Business Press.

Its latest achievement was to obtain the contract just a few days ago to offer catering services for the Falcon of the Spanish Presidency of the Government, for two million euros. Thanks to Do

The Dogudan family has strong ties to Spain, once again thanks to Niki Lauda, ​​who had a house in the Catalan capital and with whom they remained closely linked over the years. In fact, Attila's son studied in Barcelona and is a great Barça fan and, according to what they say, an admirer of Ronaldinho.

From a financial point of view, the company is in its best moments. The shares are trading at historical highs and with a revaluation of 320% since the downturn of the pandemic. According to its latest annual accounts, revenues have exceeded the 1,000 million euro mark for the first time and more than 30 million euros in profits, with double-digit growth. Do

Those who know the company well highlight its flexibility to adapt to different markets and demands. For example, hardly any food is wasted. And when they got the contract for the Juventus football team, the first year the activity generated losses, but only before they managed to understand the peculiarities of the client.

Another key to its success, sources close to the firm say, is the ability to retain the most prestigious chefs. The fact that they can work at events and for high-class clients makes the chefs feel comfortable (pun intended) in the face of the challenge. When Niki Lauda passed away in May 2019, Attila Dogudan couldn't help but cry. “I think about him every day,” he admitted.