If anyone has ever wanted to have a conversation with a deceased historical figure, they will have realized that it is impossible for obvious reasons. Until now. Thanks to technological advances, this dream could be closer to becoming a reality. A strikingly realistic digital version of Marilyn Monroe promises to revolutionize the way we interact with celebrities.
Presented during the South by Southwest conference in Austin, Texas, the digital reinterpretation of Monroe, known as Digital Marilyn, allows users to interact with the actress using her signature voice and style. This achievement, the result of the collaboration between Soul Machines and Authentic Brands Group, represents a decisive step to perpetuate the legacy of celebrities beyond their physical existence.
Digital Marilyn represents a breakthrough in artificial intelligence technology, using advanced natural language processing, deep learning, and Open AI ChatGPT 3.5 technology to facilitate real-time interactions. It is estimated that the average duration of conversations with this Soul Machines digital personality is 20 minutes, during which the system adapts to the questions and interests of the interlocutor.
This advancement, therefore, not only represents a step forward in the way in which celebrities can continue to generate income post-mortem, but also in the way in which artificial intelligence can create immersive and meaningful experiences for fans who want spend a nice time with them.
Greg Cross, CEO and co-founder of Soul Machines, shared his enthusiasm for this project: "This collaboration exemplifies the transformative power of AI to connect brands and consumers." Likewise, Cross has highlighted that Digital Marilyn not only revives Monroe for her fans, but also introduces a new form of personalized and emotionally intelligent interaction.
For her part, Dana Carpenter, executive vice president of Entertainment at Authentic Brands Group, added that “cutting-edge technology is the perfect complement to bring Marilyn to life in the age of AI.” Thus, the actress remains a pioneer 60 years after her death and she may be the first of many other deceased celebrities to have the digital version of her ready to engage in conversations.
