Will Apple's new Vision Pro augmented reality glasses be a blockbuster? According to Pablo Foncillas, "nothing seems to indicate" that the Cupertino company is going to achieve it. First of all, “because of its price”: $3,500, taxes not included. “A second-hand car is worth a little more than that,” argues the business school professor.
Another reason that may indicate that the new release will end up being a flop is that critics have not been able to test the new device for more than 30 minutes. "Why would it be? Because when you wear them for a long time you feel uncomfortable, you get dizzy…”. A big drawback, since the movies usually last about two hours.
The innovation promoter reflects on the reason that led Apple's CEO, Tim Cook, to launch a product like Vision Pro. A project that would be related to the plan of the president and CEO of Meta, Mark Zuckerberg, to build a metaverse with the impulse of your Oculus virtual reality glasses.
