On April 24, Julien's Auctions in Beverly Hills, in collaboration with Coca-Cola, will bring to market a selection of singer Rosalía's personal items, including outfits and memorabilia items. It is an auction for charitable purposes as the proceeds will go to the Antonio Gala de Córdoba Foundation, which grants residency scholarships for young creators.
“Coca-Cola is pleased to partner with Julien's and Rosalía to invite fans to bid on special, personal items that have been part of the transformational journey of the Catalan singer, born in 1992, one of the most influential artists of her generation." , said Oana Vlad, Director of Global Strategy at The Coca-Cola Company.
The collaboration between the American multinational and Rosalía has materialized in two projects: a limited edition of its iconic soft drink, Coca-Cola Movement, which incorporates nuances of coconut and spices (cinnamon and vanilla), and the song LLYLM.
Among the lots that can be bid on in this auction, the red leather biker outfit that the Australian designer Dion Lee conceived for the Motomami tour (2,000 to 3,000 euros) stands out, an outfit that went viral on social networks, with the who tried to reflect the sweetness of the singer-songwriter's voice with the audacity of the biker aesthetic.
You can also buy a butterfly motorcycle helmet used by Rosalía in a promotional video (1,000 to 2,000 euros); a striking pink Biltwell is signed "Rosalía" with a heart and a smiley face, as well as the phrase "Una Motomami took it Jijjiiii"; This headpiece, with the features of a dragon and a butterfly, features a long pink ponytail of synthetic hair.
You can also bid on the Taste the Track box-influencer, which contains a mini-fridge dedicated by the artist as well as two cans of Coca-Cola Move, both signed, two Glassbaby cups and ice buckets (500 to 700 euros).
