BeReal sweeps: is it about to fall or is it the new great social network?

It's in fashion.

Thomas Osborne
Thomas Osborne
19 October 2022 Wednesday 22:46
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BeReal sweeps: is it about to fall or is it the new great social network?

It's in fashion. Every day, at random times, the BeReal app sends you a notification to post a double photo (that is, a selfie and a photo with the rear camera of what you are doing at that very moment). For that he gives you two minutes. This way you show your friends, and only your friends, what you are doing right at that moment.

Although it has not emerged this year, it is in full swing. What is the secret of success? "The idea of ​​this application is simple, and perhaps that is why it has worked magnificently in such a short time. It is the opposite of other applications, especially Instagram, in which all its users show an idyllic and unattainable life for any mortal", he comments foncillas

But there are doubts. "I am intrigued to know if he will have enough staying power between us or if it will be something temporary," says Foncillas. "Not all social networks, after achieving some impact upon their launch, manage to take hold," he notes. There are some that have dominated and then disappeared. Like Secondlife, MySpace, Fotolog, Tuenti or Clubhouse.

Is there currently space for another social network? To Facebook, Instagram, Twitter and LinkedIn, we must add the recent addition of TikTok... Is it possible that BeReal is the new TikTok? Or, better yet, will BeReal be able to replace one of the previous social networks? Foncillas answers these big questions.