As is typical during these days of Holy Week, the pastry shops are fuming preparing the traditional Easter cakes. To sell and promote your products, social media is now a good way to do so.
An example is Obrador Palomo, a pastry shop in Igualada (Barcelona) that has used TikTok to publicize its seasonal products.
However, the video begins in a peculiar way with an image of a meme that has nothing to do with Easter cakes or pastries. You can see a woman who, when stepping off the sidewalk onto the road when it is raining, slips and falls to the ground.
Automatically afterwards, one of the bakery workers appears, having just simulated the fall of the woman in the previous video, but now on the floor in the bakery shop.
Next, the girl gets up and, without wasting a minute, begins to advertise the store, announcing its location and pointing out that they have everything ready for the Easter season.
Finally, show some of your Easter cakes. It should be noted that these and other figurines made with different ingredients are now available. Before ending the video, he adds that you can now call to reserve them.
This strange and peculiar way of starting videos on social networks can be seen as a marketing or advertising strategy. As you can read in the comments of the Obrador Palomo video, many people have seen the video without meaning to.
So, starting a video with a meme like this draws people's attention and makes them stay tuned to watch it and wait until the end even if advertising is introduced later.
This article was originally published on RAC1.
