One of the advantages of having a birthday is to be increasingly clear about what one wants and what one does not. From the age of 40, women feel comfortable in their own skin and are determined to look as youthful and healthy as possible, and this happens to a large extent by taking care of the facial skin. And the formula to do it successfully, which admits no shortcuts, is clear: be constant in your daily beauty routines and opt for prestigious brands and high-performance treatments that take advantage of the most innovative technology and put it at our service to achieve a radiant face that gives off vitality.
With more than 150 years of history combining innovation and excellence, the emblematic Japanese firm Shiseido constantly improves its proposals to fight against aging. An example of this are the intensive treatment formulas from its Vital Perfection line, which place special emphasis on the lower half of the face, an area often forgotten that, however, is almost always the most revealing over the years.
They achieve this thanks to technology and key ingredients such as KURENAI-TruLift Complex and TruStructivTM Technology, which support the skin at the cellular level, which is the real key to preserving its youth. To them is added ReNeura Technology TM, which fights against flaccidity and stains, and VP8, which combats loss of elasticity and luminosity. Watercress is also an essential component of LiftDefine Radiance Serum. Its powerful powers manage to unify the skin tone, improving the signs of aging on the face and also on the neck –an area that is often forgotten– in just four weeks. The skin looks renewed, smoother and firmer.
Vital Perfection also includes five silky and luxurious creams that adapt to each skin type and the results that are sought, and that have in common their powerful definitive lifting and anti-aging effect. Uplifting and Firming Cream and Uplifting and Firming Cream Enriched are two of the must-haves in the range: these are 24-hour creams, the first aimed at normal skin and the second, ideal for the driest skin. For their part, Uplifting and Firming Day Cream Spf30 and Uplifting and Firming Day Emulsion Spf30, both with sun protection, are ideal to include in the morning beauty routine for dry and combination skin, respectively.
At night, while we rest, the Overnight Firming Treatment will work for us, fighting the signs of aging, dark spots and loss of elasticity. A correct application is essential: starting with the nose, cheeks, forehead and chin, and always extending it from the inside out with gentle movements, applying a gentle massage to achieve the total absorption of the product. Skincare enthusiasts will not be able to do without the cosmetics in this line either, aimed at one of the most sensitive areas of the face: the eye contour.
For this delicate skin, Shiseido proposes two powerful allies that can be applied both in the morning and before going to bed: Vital Perfection Uplifting and Firming Eye Cream and Vital Perfection Uplifting and Firming Express Eye Mask. LiftDefine Radiance Face Mask once again uses the powers of watercress to reaffirm both the facial contour and the neck.
For its part, the pure retinol in Vital Perfection WrinkleSpot Treatment attenuates the deepest wrinkles and blemishes. A whole dream team to bring out our best version. If we incorporate this pleasant routine into our daily lives, undoubtedly the most complete on the market, in a few days the improvement in sagging facial skin and the increase in firmness on the face and neck will become evident: you will notice it and see it. they will notice
