Infanta Sofía, in a decision that has surprised many, chose a sustainable and economical approach for the big day of her sister, Princess Leonor, who turned 18 on October 31.
The youngest daughter of the Kings of Spain chose to rent her dress at the Borow store, located on Almirante Street in Madrid, instead of purchasing it permanently. This event has highlighted sustainable fashion and the circular economy.
The dress chosen by Infanta Sofía is a design from the Erdem brand, known for its elegance and style. Although the dress costs around 1,700 euros if purchased new, renting it at the Borow store, the Royal Family paid 268 euros for a three-day rental, which includes minor damage insurance and dry cleaning service.
Eva Chen, co-founder of Borow, explained that the Royal Family contacted them with the aim of "promoting sustainable fashion and giving visibility to this trend." The collaboration did not imply any special agreement with the royal family, since Infanta Sofía chose to rent the dress like any client.
This gesture from the Royal House represents a step towards circular fashion and responsible consumption. It promotes the idea of enjoying quality fashion without having to accumulate clothes that are rarely worn again. The co-founder of Borow highlights that her platform allows access to exclusive, high-quality clothing at a fraction of the price, adapting to the needs and events of each person.
The dress rented for Infanta Sofía is a silk cape-type model with a print of blue flowers on a white background from the Erdem brand. The choice of a rented dress by a member of Spanish royalty has highlighted the importance of sustainable fashion and circular fashion in the fashion industry. This gesture sends a positive message about the need to consume in a more responsible and sustainable way.
