The world has been dyed pink because of a movie. Barbie, the mythical doll that emerged in the sixties that has marked the childhood of several generations, has come to life beyond the live action directed by Greta Gedwig and starring Margot Robbie, reinvented today as a fashion aesthetic.
The world premiere of the film, with the Australian actress dressed in designs inspired by Barbie's wardrobe, was just the tip of the iceberg. Famous and fans of dolls with perfect proportions – although impossible if they were made of flesh and blood – they search their closets for any pink, shiny, plastic or 90s-style garment to join the trend that this summer is obsessing young and old.
Firms like Zara, Bershka, Lefties, but also luxury brands like Moschino, Versace or Karl Lagerfeld succumb to the madness for pink. Brands from the cosmetics industry, such as Nyx, or footwear, such as Castañer and Alma en Pena, also do not miss the opportunity and promote their most romantic and pompous designs for the premiere of the film. The result is evident on the streets and especially on social networks, where a tide of exaggerated outfits, somewhat hypersexualized, in a pastel palette of pink and white tones dominate the streetstyle of the moment.
The dress code of the baptized Barbicore is simple: pink is a must and vertigo heels a mandatory accessory. The Spanish model Jessica Goicoechea demonstrates this in her latest Instagram post, who to promote the new Barbie-inspired Nyx shadow palette dressed in a two-piece with pink and white geometric prints and gathered her blonde hair into a pristine high ponytail.
Her explosive countenance and her enviable measurements help to characterize her, as well as those of Kim Kardashian, without a doubt the celebrity most similar to the doll, with the permission of Paris Hilton. Platinum blonde, in a white high-waisted swimsuit and stiletto sandals, the model and influencer simulates a statuesque Barbie in the gym.
In Spain, the film's premiere led influencers like María Pombo to reinvent the most classic version of Barbie, with a fuchsia tweed dress with silver trim that exalted her chest. Next to her, a perfect Ken, her husband Pablo Castellano, stuck to the dress code of the moment with a pink linen shirt and white pleated pants.
But Barbie's wardrobe goes way beyond pink. The doll with a thousand professions – some played as a doctor, others as a singer or an astronaut, a designer or a gymnast – inspires outfits as original as Lola Indigo's, with a ranch hat, jeans and cowboy boots.
Dua Lipa, for her part, was inspired by the mermaid version of the doll in a shiny net dress for the preview of the film in which she collaborates with the unpublished single Dance the night. And another of the artists who also gives voice to the film's soundtrack and takes the trend on social networks to the extreme is Nicki Minaj. The American artist, who has renamed herself Barbie on Instagram, takes this aesthetic to another level with oversized blonde wigs, bubblegum pink booties, plastic jewelry and corseted, leather-clad mini-dresses.
The style with optimism, superficiality and romanticism by flag turns the streets this season into a world of roses. In the film, Gedwig baptizes said universe as Barbieland and reiterates that his perfectionism can only exist in fiction, or what is the same today, on the Instagram wall.
