The world of cinema and fashion met on Friday in Madrid to celebrate the launch of the new Parfois collection as well as the union of both arts through the work of Steffy Argelich. The famous model, who has made the leap to film directing with her debut film Vera de ella, was the star guest of an evening that sought to celebrate the innovation and beauty of the fashion industry and its close ties. with the seventh art.
In a pink-tinted room where part of the Portuguese brand's new collection was on display, Argelich presented his film during a discussion led by actress Cayetana Guillén Cuervo, before an audience full of celebrities, such as Ana Rujas, Marta Torné - co-star of Vera- and Gala González.
"I am very grateful to Parfois for the support and for organizing this event," the model and filmmaker commented on the stage, who also explained the thesis on which Vera devised: "I wanted to teach the values that I see are missing in this society today in day. "The difficulty that some people find to be happy, regardless of their background or the social class they come from," she said.
She was joined by actors Marta Torné and Alejandro Castro, co-stars of the film, who wanted to contribute their vision of the Catalan's debut film. “Steffy made a very brave bet with this film, both in the way it was shot and in creating the story. My character is that of a resigned woman, who has never been able to leave the town, but a good person," explained Torné. Castro, for his part, thanked Steffy for giving him a space and a platform to express himself: "It was a very open creative process and I personally dove right into it.
With this act, Steffy Argelich thus became an ambassador of the new Parfois line. A collection conveniently named Cinema in which the brand is inspired by a retro aesthetic, with details that evoke the 2000s and a fun range of accessories, including stuffed bags and full-color sunglasses.
