Rihanna is resuming her career in the fashion industry. It was in 2019 when the Barbadian artist launched Fenty under the umbrella of LVMH, a firm that was driven by its successful makeup collection and that came as a breath of fresh air to the industry but did not meet sales expectations, which made It closed two years later.
But now the singer will regain her brand for her next collaboration with Puma, which has already become the most desired and anticipated collection of the fall. It was last March when the German sports firm announced this alliance by surprise. "She She's back" (she has returned), she reported on Instagram.
The union of Rihanna and Puma goes back a long way since in 2014 the also actress joined as creative director of the house. After this first step, she launched several models of sneakers that sold out in the blink of an eye and even designed several sportswear that were presented at New York Fashion Week. Her last participation was in 2017, the year in which the artist wanted to exploit her business facet with her makeup firm and, later, with her lingerie line.
After this period of rest, Rihanna is ready to resume her relationship with Puma, this time under the name of Fenty to give more strength to her brand. It will be next September when the collection that promises to cause a sensation and revolutionize street style will be launched.
The specialized portal WWD has reported that the singer will be part of the design and creation of various garments and accessories for the unisex and children's lines. Everything indicates that they will be designs that will claim diversity and inclusion, as characterized by her lingerie firm. The launch date has not been chosen at random, as September is one of the key months for the fashion sector, since the most prominent fashion weeks are celebrated, such as New York, where this new alliance could be presented. .
Without a doubt, this 2023 has been one of Rihanna's best years, both personal and professional. Pregnant with her second child, the businesswoman has consolidated Fenty Beauty and Fenty Skin as two of the most viral beauty brands of the moment thanks to their products that have conquered other celebrities such as Rosalía.
