Two million dollars. This was the enormous amount of money that Kim Kardashian's girdle, underwear and pajama brand made in just a few seconds. The businesswoman put Skims on sale in 2019, a very special project for the celebrity that has managed to become one of the best-selling brands in the world thanks to its designs in neutral tones that are designed for all body types.
In these four years, Skims has managed to dress the United States Olympic team a couple of times, release a collection with Fendi or have Kate Moss and Rosalía as ambassadors. Now, the company expands its business with the first Skims Men collection starring Neymar Jr.
The former Barça and PSG player is the image of this new men's line that also features the participation of American football defender Nick Bosa and NBA player Shai Gilgeous-Alexander. A collection that aims to reach all silhouettes and seeks to guarantee absolute comfort.
The choice of the Brazilian star has not surprised the millions of fans of the businesswoman, who in the latest episode of The Kardashians (Disney) attends a match of the French team with her son Saint, 7 years old, who is a big fan. of football and has as references Neymar himself and Messi, who during the recording of the chapter were active in PSG.
Skims Men is made up of three collections: sport, cotton and stretch. The first has technical clothing to wear to the gym; the second, underwear that is designed for everyday use and is made with cotton that is very pleasant in contact with the skin, and the third, clothing that is made with elastic fabrics that adapt to all movements.
A line that will go on sale on October 26 at 6:00 p.m. in the Skims online store and has a wide variety of sizes, from XS to 5XL. In addition, it will be available in different shades that adapt to all tastes and styles and its prices will range from 15 to 92 euros.
