New controversy on TV3 when reporting a violation when 'Supermercat' by 'Lildami' is played

The lyrics of a song can cause a big fire, whether it is intentional or not.

Oliver Thansan
Oliver Thansan
10 March 2023 Friday 14:50
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New controversy on TV3 when reporting a violation when 'Supermercat' by 'Lildami' is played

The lyrics of a song can cause a big fire, whether it is intentional or not. The TV3 program Planta baixa was once again the target of criticism yesterday for one of the chosen songs that was played after announcing the information about the investigation of a group rape of an 11-year-old girl by six minors at the Magic shopping center in Badalona.

The song chosen to give way to the event was Supermercat, by Lildami. "I have fallen in love in the supermarket / Turn up the heat in the frozen section / I have fallen in love in the supermarket / I have found love in the least expected place", say the verses that sounded in the program translated from the original. Due to this confluence, some Twitter users defaced the show's use of Lildami's song at that very moment.

According to La Manchester, producer of the program, the responsibility for this fatal coincidence lies with the TV3 staff. After the controversy generated in January when the song Rata de dos patas, by the Mexican Paquita la del Barrio, was played when the camera zoomed in on an image of Carles Puigdemont, public television and the production company agreed that the music that sounds on the program, which until then had been launched from the set, was launched from the control room and was done by a TV3 worker.

The program has "regretted the error" and has apologized through its Twitter account. "In the Planta Baixa yesterday a song was played to go to publicity that was totally unfortunate due to the context of the program. We regret the mistake and apologize."

The decision for the music to be put from the central control was the response to the complaints of the spectators, which did not take long to arrive on social networks. Even David Torrens, organization secretary of Junts, called what happened "very serious" in a tweet. That is why the program decided to explain the error around the advertising.

The explanation of the program came hours later in a video where the presenter, Agnès Marquès, downplayed the matter pointing to an unfortunate coincidence because the program decided to use songs related to love breakups and spite during section changes, because in the same program addressed the song by Bizarrap and Shakira that the Colombian singer dedicated to Gerard Piqué and Clara Chía.