After conquering the beauty sector at just 18 years old, Kylie Jenner now wants to make a name for herself in fashion. A few years ago, the youngest of the Kardashian-Jenner clan already had her own line of clothing and accessories with her sister Kendall, but this time she dares alone with her own brand: Khy.
The businesswoman has announced her new project on Instagram, where she has unleashed madness among her millions of followers with the message: "Meet Khy" ("Meet Khy"). A publication where Jenner appears dressed in a black leather trench coat with both front and side zippers and with red patent leather shoes.
Everything indicates that this piece will be included in the first collection of his clothing brand, which is still unknown when it will go on sale. What is known is that Kylie has opted to design garments that are inspired by her wardrobe basics and will move away from the fast fashion concept championed by Shein. The goal is to offer a line with designs that are "responsibly sourced, less shabby and more beautiful," explained Puck News.
The same medium was in charge of announcing that Jenner was working on her first brand, thus following in the footsteps of her sister Kim, who is successful with Skims, her brand of shapewear, underwear and comfortable clothing, or Khloé, who with her brand Good American has revolutionized the jeans market.
One of the details that has emerged is that the garments will be of quality and will have a very affordable price: none will exceed $200. A bet that her sisters also followed and that will allow her fans to buy Kylie's favorite designs at prices suitable for all budgets.
The collection will not lack coats, dresses and sets of blazers and pants that the businesswoman wears regularly, without forgetting the transparencies and nude colors that she loves so much. The expectation is maximum, so it would not be strange if the pieces sold out in the blink of an eye as happened with her first line of matte lipsticks.
