Jeremy Allen White is one of the trendy boys. He accumulated nominations in 2023 and started 2024 collecting awards for his role as The Bear: a Golden Globe, an Emmy and a Screen Actors Guild award, among others. The Calvin Klein brand signed him to star in its latest advertising campaign, whose YouTube ad has accumulated 3.9 million views in just three weeks.
Taking advantage of the fact that this advertising campaign has given a lot to talk about, the young Berlin brewery BRLO has decided to take things a step further, offering an authentic and stylish response to the provocative New York campaign.
The writer and publicist Carlos Gómez published, on his X account, formerly Twitter, a video with both advertisements, pointing out that the work of the Germans was "a work of art." "German craft beer brand BRLO has released this ad parodying the Calvin Klein x Jeremy Allen White ad," he wrote. On the left half of the screen, the Calvin Klein spot, and on the right that of the craft beer brand Brlo.
Following Klein's aesthetic but adding an additional dose of nudity and self-confidence, the protagonist of the German campaign is not a model with a perfect body wandering over the rooftops of New York, but an authentic character, with charisma, skin and lots of hair, all in the vibrant context of Berlin.
The comparison between both ads accumulates more than 130,000 views. Users of the platform owned by Elon Musk appreciated the German parody in the comments. "The German is more real, funnier and more charismatic," said one Internet user. "German humor makes me laugh and at the same time terrifies me," added another.
The beer in question, named "Naked", not only shows naked facts, but also conveys a vision of parody. In this context, nudity is not limited to the body, but reflects authenticity and acceptance of oneself, regardless of sex, color or size.
