Just a few weeks ago, Angelina Jolie announced her exciting new project: Atelier Jolie. The actress was taking the step of creating her own fashion label which, as she herself explained, "is born out of an appreciation and deep respect for the many designers and manufacturers I have worked with over the years, a desire to make use of of high-quality vintage stuff and all that underrated stuff, and also being part of a movement to cultivate more self-expression."
This Tuesday it has been known that the brand of the protagonist of Maleficent has joined Chloé to create its first capsule collection of women's clothing. Angelina will thus debut as a designer, with the help of Gabriela Hearst -creative director of the firm- with a collection made up mainly of evening dresses, one of her favorite clothing sets.
"From the moment I heard about Angelina's vision for Atelier Jolie, I believed in her (…) It's a way of uplifting others through the beauty of tailoring and her deep respect for the environment. It's a I am honored that Chloé is Atelier Jolie's first collaborator, as both have great ideals for the betterment of our species," Hearst said in a statement.
The objective of this alliance is to take advantage of the resources of the network of international manufacturers of the French brand to include "a greater percentage of materials with less impact than in any other previous collection of the maison".
In addition to the suits, the line will feature garments with a relaxed silhouette, the style of clothing that most characterizes the actress. Some of the garments highlight the work of artisans from a fair trade company and focus on social enterprises run by women. Likewise, low-impact materials have been used.
One of Jolie's motivations for working with Chlóe is the B Corp certificate that the brand achieved in October 2021. This certification process involves a thorough assessment of the company's impacts on workers, customers, the community, and the environment throughout. throughout all its operations. "Very few luxury brands have a B Corp certificate. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp. My proceeds from this collaboration will be invested in establishing apprenticeships for tailors and craftsmen in Atelier Jolie", pointed out the actress.
