Apple throws in the towel with its electric car. The technology giant is now discarding the project in favor of generative artificial intelligence (AI), an increasing priority for the Cupertino-based company, according to what it leaked to its workers in a communication to which Bloomberg had access. And Elon Musk has not lacked time to celebrate that, as of today, Tesla has one less competitor.
Two emoticons were enough for the tycoon to say goodbye to the Apple project. In a post on X (formerly Twitter), he added an emoji of a military salute and another of a lit cigarette.
In a response to a user, he also commented that "the natural state of a car company is death", a kinder comment than the first reaction to the news of the cancellation of Apple's electric car.
This is not the first time that Musk has claimed the difficulties that electric vehicle manufacturers face in getting ahead. Tesla's activity has been undermined by a lack of financing and production setbacks. Without going any further, in the case of its Cybertruck model.
Apple will not continue with its ambitious and expensive project to launch an electric vehicle, according to an internal email to which Bloomberg had access. The apple company had been working on the automobile for a decade, a project called Titan. The price per unit would have been around 100,000 dollars (about 92,199 euros).
But just because Apple has abandoned the autonomous electric vehicle race doesn't mean Tesla won't face new competition. Sony and Honda said they will launch their pre-orders for Afeela electric cars with autonomous features in North America next year. And we must not forget the Chinese manufacturer BYD, which led sales in the last quarter in 2023.
