Fiat continues with its quest to develop more sustainable mobility in cities where driving becomes an easy, enjoyable and accessible experience for everyone. This ambitious goal may be a little closer thanks to the new Fiat Topolino, a new cheerful and fresh electric car for everyone, from families to the youngest, since the minimum age to drive it in Spain is 15 years with the AM card.
The Topolino, launched for the first time on July 4, on the anniversary of the presentation of the original 500, is an ideal solution for urban and short-range mobility, capable of accessing any place thanks to its electric nature and its compact size. It is a tribute to the brand's history and its ability to innovate with sympathy and freshness, recalling the legendary car that put Italy on wheels between 1936 and 1955: the endearing Topolino.
In its "renaissance" it will arrive more as an urban mobility device focused on enhancing and perfecting Fiat's commitment to sustainability: thanks to its 100% electric nature, it provides a reduced carbon footprint, respecting the environmental efficiency measures applied in the centers urban. In addition, its extremely small size contributes to traffic agility, as does its limited acoustic contribution to the high noise of large cities.
One of Fiat's goals with the Topolino is for young people to fall in love with the "car" again. Generation Z is a young audience that pays great attention to sustainability issues and demonstrates a high sensitivity and desire to contribute to the solution of more environmentally friendly driving and transport.
But the Topolino also represents the dream and the fascination on four wheels of the Riviera enthusiasts, being the perfect vehicle to experience the Italian summer on the narrow roads of the beautiful Italian coast, as well as in many other Mediterranean enclaves with the same characteristics. geographical. In this way, the Italian light quadricycle demonstrates its extraordinary duality of use: ideal both for small coastal towns and for the chaotic urban center.
The new “little brother” of the 500 takes its name and design from the original 500, affectionately called 'Topolino' for its small size. His style, like his predecessor, is driven by powerful simplicity, a design that revolves around 'less is more' and associates simplicity with its beauty. Freedom is the key word of this vehicle, which offers characteristics typical of a car (it can be shared and driven everywhere in any weather condition), but also with a scooter: you can park where you want and drive with extreme agility. .
The range is made up of two different bodies, one closed and the other open, both coherent in their structural characteristics: one colour, Verde Vita, one wheel design and the same aesthetic approach to the interior. Thanks to its extremely small size compared to a normal car (2.41 meters in length), its ease of handling and a top speed of 45 km/h, it rekindles the desire to travel the roads without stress.
Both models have considerable electrical capacity thanks to a 5.5 kWh battery that offers up to 75 km of autonomy and less than four hours for a full charge. And despite its compact dimensions, the interior habitability is notable since it mounts the two misaligned seats, in such a way that the passenger has a lot of space in front of him, which can be used as a cargo area when traveling alone.
The large glass surface considerably expands the perception of the space as a whole, and so do the small strategic storage spaces. Among them stands out the one located between the driver and the passenger, where a suitcase can be placed for a total of 63 liters of interior storage space.
Another great characteristic feature of the Topolino -also shared with the vehicle on which it is based: the Citroën AMI- is the possibility of customizing it with numerous decorative and equipment elements. Thus, its summer and Riviera character can be further accentuated with elements such as an exclusive shower designed for those days on the beach on the Italian coast.
The closed version can be customized with wood-effect stickers on the doors, while in the open version the stickers -with stripes like a summer clothesline- can be added to the roof giving an extra touch of Dolce Vita.
Both versions are equipped with the Dolcevita Box, which is an elegant and functional fabric band inside which personal items can be stored. Among the differences are the incorporation of the thresholds and the Dolce Vita door rope in the open version and the roof blind in the closed version.
To offer an even more agile and intuitive customer experience, the purchase process for the new Fiat Topolino is very simple: there is only 1 model, so 3 clicks will suffice to configure and purchase the vehicle. In addition, this tool will allow you to track the order.
It can also be purchased at a monthly rate according to the needs and possibilities of your target audience. An affordable fixed amount designed to promote electric urban lifestyles equivalent to what is paid as a monthly fee for public transport. On the occasion of the launch of the Topolino, a special "Be the first" initiative is launched in Italy and France on the Fiat website. The Topolino will first arrive in Italy from November.
