Bizkaia debuts at B-Travel, Fira de Barcelona's annual tourism fair. And he does it in style. A cube designed with the most avant-garde technology presides over its space and serves as a support for the presentation of Iron River, the provincial council's commitment to its industrial past as an argument to attract more visitors. Sonia Pérez Ezquerra, provincial deputy of the Department of Transport, Mobility and Tourism of the Provincial Council, has traveled to the city of Barcelona to inaugurate the space. “Catalonia is a preferred community for us; That is why participation in BTravel is strategic for tourism in Bizkaia, since it offers a platform to promote the attractions of the territory to the Catalan tourist who is loyal to our land, very prescriptive. He knows the Basque idiosyncrasy, and he also feels at home when he visits us.”
The cube houses a 360 degree immersive room that offers an experience that combines visual, auditory, tactile and olfactory elements with one purpose: for the viewer to immerse themselves in the history and landscapes of industrial Bizkaia... and to make them want to enjoy it live. and live. The aim is for the B-Travel public to be interested in the opportunity to learn about the history of the industrialization of Bizkaia, one of the largest industrial concentrations in Europe, and to do so from a renewed and enriching perspective.
The proposal, far from limiting itself to highlighting the past of the Nervión estuary that has so influenced the region as we know it today, highlights the diversity and breadth of options by combining a wide range of points of interest throughout the territory. . “The name "Iron River" evokes the vital importance of the estuary as a central axis that linked the capital with the mining towns and mineral extraction areas – points out the deputy.
This history of Bizkaia becomes the common thread of an experience that immerses visitors in the very essence of Bizkaia, offering a unique look at its industrial past and its vibrant present.” Bizkaia Tourism is aimed at those tourists who seek authenticity and unique experiences, at visitors who will go through Bilbao but stay in Bizkaia.
Certainly, heavy industry and mining have been key in defining the character of a territory with its own identity, which boasts, among its many attractions, the language considered the oldest in Europe. But understanding Bizkaia involves not only knowing its steel history, but also exploring the routes and greenways that cross the territory, looking out at some of the 28 beaches and cliffs that dot the 150 km. of coast that run through it, from Muskiz to Ondarroa, visit its most traditional towns, experience the culture most deeply rooted in the territory and its commitment to contemporary art without forgetting, of course, enjoying the renowned Basque gastronomy.
Theirs is a complete and diverse proposal, capable of satisfying the interests and expectations of all types of visitors. Ongi etorri Bizkaiara eta ondo happens! (Welcome to Bizkaia and have a good time!)
The weight of tourism in the economy of Bizkaia draws an annual growth curve in the last decade, with a current GDP of 6.5% and a tourism industry that those responsible describe as “high level and specialized.”
“Euskadi arrived late to tourism for a painful and terrible reason. The violence of terrorism. That is precisely why we knew how to learn from experiences in other destinations and not repeat some mistakes. We are not a mass destination. Our tourism is balanced and competitive and the task of the institutions is to reinforce this model with governance and promotion. We have focused on spreading tourism throughout the territory, increasing the offer of the regions and increasing promotion outside of high seasons. The data tells us that we are achieving those results.”
This late takeoff and a differentiated tourism model, in addition to a privileged natural environment, allow Bizkaia to position itself as an attractive destination in terms of sustainability. “Bizkaia has a diverse and well-conserved natural environment, which includes protected areas, clean beaches and movie landscapes like Gaztelugatxe, which promotes eco-friendly and nature tourism.”
The head of Tourism of the regional Government also emphasizes its efficient public transport network and green mobility options such as the shared use of electric bicycles, without failing to mention gastronomy, focused on fresh and locally sourced ingredients, also reflects a commitment with sustainability and responsible agriculture. “The presence of sustainable tourism initiatives and projects, together with the commitment of institutions and the sector, demonstrate Bizkaia's comprehensive approach towards tourism development that respects the environment and benefits local communities.”
