Many brands and companies see Mother's Day as a perfect opportunity for advertising campaigns. However, there is a danger of excessive braking and that the action taken ends up going wrong. This is the case of Wallapop, whose campaign for Mother's Day has generated a lot of controversy in networks and has angered multiple users.
The company sent a notification to users who have their application downloaded as if they had a missed call from their mother to later add "She is calling you to sell what you do not use."
This advertising action has offended multiple users, especially those who have lost their mother and received the company's notification with discomfort.
Despite the fact that the company already apologized yesterday by responding to the tweets of some offended people, Wallapop has decided to publish a statement in which it once again apologizes for the unfortunate campaign.
In the text, the company apologizes again and ensures that it did not take into account "all the realities" of its user community. In addition, Wallapop also apologizes if his notifications served to remember "situations of pain and sadness."
With this statement, the second-hand products buying and selling application hopes to be able to leave behind an advertising campaign that has generated a lot of discord and a bad image for the company.
