Bad Bunny has taken reggaeton to the top, earning the respect of the entire music industry internationally. Now his name joins the list of legendary artists on the cover of Time magazine. In a special edition, the publication compares the Puerto Rican singer with Frank Sinatra.
The urban singer is compared to Sinatra for everything he has achieved in his seven-year career. Since his inception, Bad Bunny has challenged conventions, both lyrically and musically. In his interview with Time, he opens up about his decision to stay true to Spanish in his music, challenging the notion that English is the only path to global success.
Bad Bunny has achieved unprecedented success on streaming platforms like Spotify, where his songs consistently top playlists. His 2022 world tour was hailed as one of the most successful of the year, establishing him as a dominant figure in today's music scene.
"He is not interested in making reggaeton that is just perreo (for dancing at parties), nor is he trying to make politically correct albums for an older, more conservative and vulgarity-averse Latin demographic," they indicate in the report.
At the recent Grammy ceremony, Bad Bunny not only demonstrated his performing talent by singing in Spanish, but he also took home awards in multiple categories, demonstrating his versatility and ability to resonate with audiences around the world.
