In this video, Professor Pablo Foncillas talks to us about hyperservice, the concept that connects points as disparate as coffee every morning with a love relationship in the times of Tinder. It is the secret that makes companies connect so well with their customers, the ability to extend or improve the services they already offer.
"This evolution is not a whim, but a response to an increasingly demanding and saturated market," says the researcher. We must keep in mind that it can also complicate everything and "be the trigger for personal catastrophes." Imagine suddenly sharing your life with your partner and some secrets you had kept coming to light.
Given what has been seen, is it a positive factor? The answer, in the video...
