Do you remember Brad Pitt eating chips at Wimbledon in an image that went viral? Who wouldn't have followed to the letter any of the actor's advice on personal care and, more specifically, his cosmetic routine to see if his eternal youth would rub off on us? Well, it turns out that doing so is quite simple, because Pitt has his own cosmetic brand and it is already in Spain with 5th Essence Square. It's called Le Domaine and it's eco-sustainable, vegan, genderless, and for all skin types.
Four products – a cleansing emulsion, a serum, a cream and a fluid cream, the last three in a double Essential and Luxe version – that contain a minimum of 96% ingredients of natural origin. The Luxe format is distinguished by its oak stopper which, of course, is preserved.
Brad Pitt's favorite? The cream. “I really like the texture because it is creamy and hydrates quickly. It makes my skin much more comfortable in the California sun,” he says.
Le Domaine's motto is from wine to skin, because the brand is born in the vineyards of Provence. It is a collaboration between the Perrin family, heirs of one of the most important sagas in the world of wine with their Château de Beaucastel winery; and the actor, owner of the neighboring Château Miraval, former family residence of the Pitt-Jolie couple and one of the hundred best sparkling rosé wineries on the planet.
“Brad Pitt fell in love with the unique beauty of Provence and in 2012 began exploring the treasures of the vineyard. He worked hand in hand with our family and we immediately built a strong friendship. “Driven by the same desire to preserve the earth and its ecosystem, to safeguard the riches of our world for future generations, Le Domaine and its distinctive approach to skin care were a natural step for both,” says Marc Perrin.
Pitt is one of the founders of the brand, along with brothers Marc and Pierre Perrin, not his image: “It's not the plan. Le Domaine is not intended to be a brand for celebrities. It is a range of anti-aging cosmetics for every man and woman. I love the idea of a genderless line. When we created it with the Perrins, we agreed that we didn't want a face to represent it,” he says.
Le Domaine is Brad Pitt's first professional foray into the world of beauty. A range of natural cosmetics that is based on the grapes used to make its Château Miraval wine, which grow with the biodynamic method that advocates not using pesticides and respecting the rhythm of the earth. The vines grow completely sustainably surrounded by forests, in a limestone soil rich in clay.
