This customized Rolls-Royce is the most expensive new car in the world

The Coachbuild division of Rolls-Royce Motor Cars, made up of one of the most talented teams of experts and craftsmen in the luxury industry applied to the automotive industry, is responsible for making the requests and preferences of the firm's most demanding clients come true.

Oliver Thansan
Oliver Thansan
28 March 2024 Thursday 10:30
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This customized Rolls-Royce is the most expensive new car in the world

The Coachbuild division of Rolls-Royce Motor Cars, made up of one of the most talented teams of experts and craftsmen in the luxury industry applied to the automotive industry, is responsible for making the requests and preferences of the firm's most demanding clients come true. of the double R.

The objective of their dedicated dedication is to translate the tastes and dreams of each owner into a unique and individualized car tailored to a specific person.

This army of goldsmiths dedicated to the service of exclusivity, perfection and excellence has just recently delivered their latest creation, to which they have dedicated more than four years of work: the Arcadia Droptail.

It is the most personal interpretation of an individual, the materialization of his vision, a projection of his desires, an expression of his style and sensitivity in which an attempt has been made to capture his personality, his experiences and, ultimately, his spirit. .

Those responsible for the project embarked on an exploration process for months. They reviewed the design, sculpture and architecture of the client's favorite regions around the world for inspiration to capture their essence and integrate their interests, from their passion for fine cuisine and their preferred personal and professional spaces to their affinity with contemporary design.

Its owner, who values ​​clarity and precision in all areas of his life, stressed from the beginning his appreciation for simplicity, serenity and beautifully contained elegance. Therefore, his initial desire was to create “a serene and calm space that would serve as a refuge from the complexities of his business life.”

This is how the Rolls-Royce Arcadia Droptail was conceived, whose name is inspired by the mythical kingdom of Arcadia, a place represented in Greek mythology as “heaven on Earth”, a paradise of extraordinary natural beauty in perfect harmony.

To achieve that desired sanctuary of tranquility, the Goodwood firm worked painstakingly on a reduction to minimalism in the exterior shapes of the body, as well as in the materials and textures used in the interior.