Not all cities have the capacity to move us inside from minute zero, because few manage to combine beauty and excellence in its streets, its people and the plans and activities it proposes. Barcelona is one of them. Fall in love with anyone who walks its streets. Her charm is historical and never goes out of style, because she always looks to the future honoring her roots. Perhaps for this reason the Catalan capital is also in the top 10 best cities in the world this year according to the World's Bests Cities ranking (and has climbed three positions compared to 2022).
With 'seny' and 'rauxa' (good sense, sanity and emotion, outburst), Barcelona designs an energetic future committed to creativity and sustainability based on the values of the city's DNA. Values that it shares with the Japanese Yamaha, which wanted to honor Barcelona, where it is very present, with a very emotional video that not only manages to move any Barcelonan but also all those who have ever visited the Catalan capital.
"We are moved to believe in dreams and make them come true," says the video, which under the BCN ENS MOU claim highlights values such as imagination and fantasy, typical of emblematic creations such as Casa Batlló, La Pedrera or the Sagrada Família. The video also highlights Barcelona's ongoing commitment to design, music, culture, sports, social life... Everything that makes Barcelona great. "At Yamaha we are proud to be part of Barcelona", reads the video
Because the truth is that Yamaha is not only present in the biker soul of the Barcelonan, with its multiple mobility solutions. But also agitating, activating, supporting and promoting great plans, activities and ideas that make Barcelona a hotbed of ideas, creativity, conversation and, in a word... life!
Yamaha moves Barcelona through music, a central element of the Mediterranean city, increasingly recognized for its festivals. It does so, for example, by supporting festivals such as Cruïlla or Jardins de Terramar in Sitges, which bring together national and international artists.
Also from sports, supporting the university community and its local teams. The Lligues Universitàries, the People League or the C.P. Sarrià, of which it is an official sponsor, are some examples of this specific support. On a large scale, Yamaha also supports sporting events such as the Zurich Marató de Barcelona or the Volta Ciclista a Catalunya. And of course, from culture, where Yamaha has promoted festivals such as Llum BCN 2023, held last February with a large number of people.
Yamaha works passionately every day to achieve a greener and more sustainable future and to promote new vehicles that facilitate urban mobility. Due to its great connection with Barcelona, the city with the most motorcycles per inhabitant in Europe, it meets the needs of today's and tomorrow's users: flexibility and agility, while respecting the environment as much as possible. For this reason, models such as NEO's and NEO's Dual Battery, efficient and silent, are already a reference in the market.
From Tibidabo to Playa de Sant Sebastià, and from Plaza España to Les Glòries, explore the smartest way to get around Barcelona with a test drive.
A good way to discover for yourself this link between Yamaha and your city that goes through imagination, inspiration and the certainty that the future, if we want it, is ours.
