When Apple launched its plan to launch its own television platform in 2017, Jaime Elricht and Zack Van Amburg, the former co-presidents of Sony Television who made the big leap to take the lead, were very clear that they needed a series that would revolutionize the medium, with as many big stars as possible. This is how The Morning Show was launched, which with a budget of 15 million dollars per episode, which included two million of that currency for each of its protagonists, Jennifer Aniston and Reese Witherspoon, debuted on Apple TV the same day when the platform was launched, on November 1, 2019.
The response was as expected, among other things because Aniston and Witherspoon, also producers of the series, realized that they had to adjust it to the social climate that existed at that time, so they incorporated the story of the character played by Steve Carell, a Very famous television presenter who must resign due to sexual harassment accusations against him.
When awards season arrived, The Morning Show received three Golden Globe nominations, one for best drama series, and another two that put Jennifer and Reese competing in the category of best dramatic actress in a television series. The Emmys were even more generous, with seven nominations, and an award for Billy Crudup, who plays the president of the television network where the story takes place.
In 2021 the second season arrived, with a similar response, four Globe nominations, including best drama series, and nominations for Aniston, Crudup and Mark Duplass, who this time competed against each other for best supporting actor in a series. For their part, the Emmys gave them four nominations, including one for best guest actress for Marcia Gay Harden.
When the platform has already announced that it will launch the fourth season, the third season is released, which includes a big surprise: the incorporation of Jon Hamm to the cast as the billionaire Paul Marks, a perfect antagonist who will try to stay with UBA, the television network which broadcasts The Morning Show, a program very similar in structure to the legendary Good Morning America that has occupied the morning slot on ABC since 1975 and that has turned all of its journalists into big stars.
Alex Levy, the character played by Aniston, is, and that is why in this season she demands that Cory Ellison, from Crudup, make her one of the owners of the company. What she doesn't know is that the numbers don't add up, and that's why Cory negotiates behind the scenes with Marks for a possible sale. A man of many resources, the businessman played by the legendary protagonist of Mad Men invites Levy to travel with him to space in his own rocket, but a last-minute change of plans means that she is replaced by Bradley Jackson, the determined investigative journalist. by Witherspoon.
Everything gets complicated when a mysterious cyber attack freezes the transmission and locks those recording the program on the set. Hackers ask for a real fortune to unlock things, threatening to reveal all the secrets that those who work there hide on their computers and mobile phones.
The chaos is taken advantage of by the ambitious Stella Bak (Greta Lee) who seeks her opportunity to become the new top authority of UBA. Julianna Margulies, Nestor Carbonell and Holland Taylor return in their key roles, to keep viewers glued to their seats in the intense ten episodes of this new installment.
