A delegation from the Euroleague is negotiating its hypothetical expansion these days in Dubai. The negotiators consider the idea of incorporating an Emirati-based team, fed by great European stars and even some NBA figure, in the great European league.
The possibility exists and is being studied, and this is confirmed by various Euroleague sources consulted by international media. It is interpreted that the Emirates business conglomerate is preparing a multimillion-dollar offer for the product, the Euroleague, whose name could be reformulated: it would go from Turkish Airlines Euroleague to Emirates Airlines Euroleague.
There are those who calculate that the income from the competition would be multiplied by six, from the 10 million annually that Turkish contributes to the 60 million that Emirates would contribute, and the possibility of taking the Final Four to Dubai would also be studied, an experience that, in any case, would happen in four years.
The project would be another step forward in the great exercise of international expansion of the Persian Gulf in the field of sport.
Doha hosted the World Championships in Athletics in 2019 and we are at the gates of the World Cup in Qatar. The world of golf is witnessing a great revolution with the LIV circuit, there will be four F-1 Grand Prix in the region in the next year (Bahrain, Saudi Arabia, Qatar and Abu Dhabi), Saudi Arabia is preparing a bid for the Games Winter Asians of 2029 and great tennis figures lavish themselves on those stages, disputing rallies on top of skyscrapers and facing 40ºC in their tennis clubs.
