Barcelona, February 26, 2024, an event to mark on the calendar for two reasons: the start of the Mobile World Congress and the commemoration of the Telefónica Centennial, on April 19. The company celebrates 100 years in which it has made innovation and avant-garde applied to people's communication its banner, and takes advantage of its deployment in Mobile to celebrate it.
Under the motto “100 Years Leading Change”, Telefónica will demonstrate at the Barcelona event a trajectory marked by constant innovation until reaching the current moment, digital leadership based on its latest generation intelligent networks and transformative solutions. Technology that will be shown and explained widely in this edition of Mobile, in a stand of almost 1,000 m2 from which it will convey the company's vision, from its centenary legacy to a future with optimism through different use cases, and the sessions which will be held in the Agora, in the center of the stand.
The heart of its pavilion will become an immersive experience, with a spectacular curved screen that will envelop visitors on a journey through the history of the company and the legacy that is yet to come.
A future that cannot be drawn without taking into account the essential sustainability, a philosophy that is already a transversal element of the entire company. Accordingly, the stand has been built with recycled and recyclable plastic and using vertical 3D printing robots, to avoid and reduce CO2 emissions, in line with that commitment. Telefónica's objective is to certify this space, and its presence at MWC24, as a sustainable event.
The Ágora occupies the heart of the stand, an auditorium where speakers and visitors will meet to learn about Telefónica's innovations and its success stories. It has a program of 24 actions over the four days of the MWC, and more than 90 managers and experts will attend. In addition, throughout the four days of the MWC, there will be presentations, participation in panels and debates by more than 40 managers, experts and technicians from the company itself in the agenda of sessions organized by GSMA. The president of Telefónica, José María Álvarez-Pallete, will speak at the opening of MWC 2024, first thing in the morning on Monday, February 26, and in another session that will take place that same day starting at 4:30 p.m.
For those who cannot physically attend the event, the Telefónica stand at MWC24 can also be visited virtually, connecting from the site as an immersive experience in real time, accessible through the computer, mobile phone or glasses. Meta Queste virtual reality.
Thus, the talks in the Agora can be followed remotely, access the demos or interact with their digital gurus. Another way to follow all the activity at the stand will be through the Movistar Plus 'Living App MWC24' through your television.
This exhibition space will have the technology of the Canadian company C2R0, included in the Telefónica Tech solutions portfolio, to be able to follow and measure its activity. It is a real-time video analysis software based on AI that allows you to understand the movement and behavior patterns of customers in physical space. The information is obtained anonymously and without using biometric data.
As in previous editions, Telefónica compiles its proposal for the Mobile World Congress 2024 in four digital notebooks, highlighting the solutions, services and success stories that the company puts at the service of companies, sectors and, of course, society as a whole.
These transformation notebooks, which are available to anyone who wants to consult them on the Telefónica website dedicated to the MWC, show the potential of technology applied to the fields of Innovation, Progress and Sustainability.
In addition, in this edition an additional notebook will be available dedicated entirely to Open Gateway, the revolutionary open networking initiative announced at last year's Mobile and which has been evolving and growing since its presentation at the 2023 edition of the meeting.
In this sense, the Telefónica stand at MWC24 will have three areas designed to show demos that highlight this connectivity. They are all open networks that the company understands as essential to foster innovation and drive profitable and sustainable growth; solutions and services for the digitalized industry, as well as entertainment that unites the real world with the virtual one.
Telefónica Open Gateway is a demo that will show real use cases of how networks are transformed into platforms suitable for developers in order to promote a new generation of digital services. Unveiled at MWC 2023, Open Gateway, an industry initiative launched by the GSMA, is set to usher in a new era in telecommunications networks. Telefónica already sells APIs in Brazil and Spain and in the demo that it will show at its MWC stand it will combine innovation and sport in a real application experience.
Through the Telefónica Edge Haptic Arena demo, the company will present a new video game concept in which players will enjoy an unprecedented experience thanks to the union of extended reality (XR), 5G, the advantages of edge and Haptic technology to have a tactile experience of the video game. Specifically, Telefónica has managed to combine in this demonstration the graphic processing and low latency capabilities provided by 5G and the edge; the latest generation of extended reality, which allows the real world to be united with the virtual one, and haptic technology that makes it easy to incorporate the sense of touch into the game. In this way, Telefónica promotes use cases through innovation in its solutions that mark the path of the evolution of the video game field.
With the Smart Industry: Leading the Change demo, the operator will show its technological capabilities to develop a fully automated, digitized and secured industrial process that incorporates advanced technologies such as 5G, edge computing, OT cybersecurity, big data and data analytics, artificial vision and blockchain. Using a collaborative robotic arm, an artificial vision camera, a robotic arm with an industrial printer and an autonomous mobile robot, the company will show an automated process of printing a piece of wood with a QR code on the back so that the visitor can know the traceability of the product.
In addition, Telefónica will present in Barcelona, together with the company Matsuko, a spatial computing experience for holographic meetings, which the operator has developed in collaboration with NVIDIA, which will allow participants to connect and collaborate fluidly and in real time as if they were holograms.
