69% of Spaniards are concerned about how organizations use their personal data for artificial intelligence (AI) today, and 71% say they have withdrawn their trust, which could be regained if products and solutions were audited to detect bias, being more transparent, guaranteeing human intervention and adopting ethical management programs for artificial intelligence.
This is clear from the fifth annual Cisco Consumer Privacy Survey, based on consultations with 2,600 consumers from 12 countries, and which also shows this loss of trust in organizations due to the use of artificial intelligence.
“The world is watching how companies can approach artificial intelligence responsibly,” says Dev Stahlkopf, executive vice president and chief legal officer at Cisco.
Likewise, the study shows that Spanish consumers are strengthening measures to protect their privacy. In this sense, 83% of those surveyed in Spain are concerned about the use of their personal data (87% global average), while 24% qualify as “active in privacy”, that is, they are willing to act to protect them (33% in the world).
In fact, 21% of Spaniards consulted have already exercised their data access request rights, while 36% have changed companies or providers due to their data exchange policies or practices (28% and 46% % world, respectively).
Likewise, the percentage of Spanish consumers who requested the deletion or change of personal data increased to 14% compared to 13% last year (19% and 14% in the rest of the countries that participated in the survey, respectively).
In any case, from shopping to streaming services and medical care, 45% of those surveyed in Spain agree that AI can be useful to improve their lives (48% global average). And more than half of Spaniards (55%) are willing to share their anonymized personal data to help improve AI products and decision making (54% worldwide). On the other hand, although six out of ten Spaniards consider it positive that there are privacy laws (66% worldwide), awareness remains relatively low: only 47% of Spaniards surveyed know the current privacy law (46% worldwide).
Those who know it feel that they can better protect their personal data (62%), compared to 37% of those who are unaware of the regulations (74% and 40% global average, respectively).
For their part, many consumers expect their government to set standards for protections and enforce privacy laws. Half of those consulted in Spain (49%) delegate the guarantor role in data protection to the national or local administration, while 27% consider that private companies should be the main responsible for protecting data (50% and 21% worldwide, respectively).
As Harvey Jang, vice president, deputy general counsel and chief privacy officer at Cisco, highlights, “As governments pass laws and companies seek to build trust, consumers must also take action and use technology responsibly to protect their own privacy.” ”.
