Guillem Martínez, a teacher of journalists, maintains that the politics of the PP in Madrid – which he describes as “the great hope of the right” – is just communication, that is, the emission of intrigue and passion, unencumbered by ethics. Among the unique events of the unique communication of the PP in Madrid – that is, among the unique events of its politics – this week has seen the premiere of a video of President Isabel Díaz Ayuso with the 178 candidates of its acronym for the elections Madrid municipal halls, filmed in the Las Ventas bullring.
In the video, the litany "with desire / you win" is repeated to the rhythm of the candidates' fingers snapping. Ayuso steps on the albero and addresses the group of mayors, formed in a rigorous triangle, at the vertex of which she stands. Next, she begins the peculiar choreography of clicks, as the camera zooms out and rises above the shadow stretch.
The sequence is only interrupted in two moments: to show the effusive hug of the president to the mayor of the capital, José Luis Martínez Almeida -here is the intrigue-, and to return close-ups, in the denouement, of Ayuso -here is the passion– with half-closed eyes, it is not entirely clear if due to the blinding sun of the dazzling future or due to the action of some botulinum toxin. One million reproductions.
The triangle of the hierarchy (the intrigue) and the bullfighting ring (the passion) reveal – like that song, pleasant as scratching the blackboard with your nails – that Ayuso no longer communicates for his people, according to the Steve Bannon model, but for opponents.
The bullring is not a symbol that generates adhesion on the right flank of the electorate. If that were the case, the bullfighting spectacle would not have to be financed with resources from the treasury to prevent it from disappearing due to the indifference and detachment of the respectable. The appearance of our poor version of the Roman circus is aimed at anti-bullfighting. The gift to his loved ones is not the pride of the task but the ears and the tail of the anger that attacks.
This Sunday, Ayuso took his politics, that is, his communication, further: “What would have happened if, during the pandemic, the Government of Spain had managed the PP? What would have happened?" In the fall of 2020, between the nonsense of the purchase of materials, the lost planes, the massacre of residences and the lack of control of the de-escalation, Isabel Díaz Ayuso was the worst valued regional president in Spain for her management of the pandemic.
It was half a year before a ray of sun –oh, oh, oh– and some reeds gave him a landslide victory with a blank electoral program. So imagining “what would have happened…” –you can't fight the “would have”, but you have to do it– makes even your loved ones tremble in the stomach. But the recipients of the message are not them. Because the question, like the albero of Las Ventas, is not a cloak for a walk, it is a cloak for work. And this chronicler, another beef.
