The proximity of the next municipal and regional elections is already beginning to be noticed in Podemos, which this weekend has given its logo a facelift by launching "a new graphic identity for the new political and social cycle to come".
The aesthetic touch-up is also accompanied by a more vivid purple color than the previous one with a view to evoking "joy for everything achieved and hope for everything that remains to be achieved".
The formation has announced these changes at the end of the Autumn Uni, the party's ideological rearmament forum where it has promoted its candidates chosen in primaries for the next regional and municipal elections, in addition to claiming itself as a fundamental actor in the main transformations on the left.
In this way, the party has already proceeded to update its social networks and change its image. Now, as explained by Podemos, the purple color continues to be the characteristic of the formation but a more vivid tone is chosen.
In turn, the circle is also maintained as a sign of identity in the corporate logo of Podemos, to evoke with it the party's base structure, together with the use of international style typography that is "more serene" to accompany the party messages.
With this, Podemos affirms that its graphic image is "more harmonious and dynamic", recalls "the principles of the party" and tries to represent "its institutional solvency and the agility of an organization that guides the main progressive and feminist transformations in our country" .
