In this video, Professor Pablo Foncillas talks about how important it is for businesses to be clear about where they are targeting. "Choosing a market is like betting in the business casino: risky but necessary. When defining a target, we are also deciding what we give up," says the researcher.
For example, Netflix's mantra is "watch what you want, whenever you want and wherever you want", but in reality it has given up certain types of content and its catalog mixes what is its own and what is not, "to attract a broad but defined audience" .
"Exclusion is not a whim, it is a strategic necessity," argues the expert. Choosing opens doors to “being exceptional at something specific, rather than mediocre at everything.” Between choosing or going for everything, what is the lesson we have to stay with? The answer, in the video...
