The Barça-Madrid duel that will be held this Saturday at the Lluís Companys stadium will have some exceptional guests, Mick Jagger and Ron Wood, who will be able to see in situ what the Blaugrana jacket looks like with the Rolling Stones language printed on the front. This is an initiative resulting from the sponsorship agreement between Barça and Spotify, whereby the players of the women's first team will wear the same shirt in the duel against Sevilla on November 5.
The two British musicians are already in Barcelona, and this Thursday they had dinner in the Ron Wood suite of the Palace, a room located on the sixth floor of the Gran Via hotel, in whose design the Stones guitarist, who also collaborated He contributed some of his paintings, the result of his love for painting, and an important presence of purple, Wood's favorite color, who spends long periods in Barcelona, where he has an apartment in Eixample.
The new Barça shirt was presented on October 19 by the three members of the band, Jagger, Wood and Keith Richards, who posed with it in an image that was released on social networks. This past Monday the shirt went on sale online in the official Barça store for a price of 399 euros, selling out quickly, as did the version with the signatures of the men's and women's first team, which was offered at a price of 2,999. euros.
“We are huge football fans and we are grateful that Spotify has brought our tongue and lips logo to the FC Barcelona shirt to celebrate the release of the new album,” commented the Stones in a statement made public when the album was presented. equipement. “We will cheer on the players who will be on the field as well as the fans around the world who will tune in to this iconic match.”
The union between the Stones and the club is not the first that an artist wears the Blaugrana shirt in duels with Real Madrid. In October 2022 they took to the field with Canadian rapper icon Drake to celebrate that he had become the first artist to achieve 50 billion streams on Spotify. Months later, last March, they did it with the Motomami logo to celebrate the first anniversary of Rosalía's album.
On this occasion, the t-shirt pays tribute to the release of Hackney Diamonds, the first album that the Rolling Stones have published with new songs in 18 years, released on October 20 with several special editions on vinyl, including one adorned with the colors of Barça and the entity's shield. It is the culmination of the advertising campaign that the veteran group undertook to promote the release of the album, and which has included the launch of numerous videos on the networks as well as the presentation of the first single in London and a concert in New York with Lady Gaga, who provides vocals on a song from the new album, where Paul McCartney and Stevie Wonder also collaborate.
