KFC apologizes after announcing a promotion to commemorate the night of broken glass

The fast food restaurant chain Kentucky Fried Chicken, known by its acronym as KFC, has had to apologize in Germany.

Thomas Osborne
Thomas Osborne
10 November 2022 Thursday 10:30
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KFC apologizes after announcing a promotion to commemorate the night of broken glass

The fast food restaurant chain Kentucky Fried Chicken, known by its acronym as KFC, has had to apologize in Germany. And it is that yesterday, November 9, he announced a promotion to commemorate "the night of broken glass", Kristallnacht, which occurred between November 9 and 10, 1938.

It was through their app. So, she sent out a notification with the following announcement: "Enjoy softer cheese with crispy chicken. Now at KFCheese!" to commemorate "the night of broken glass". And as expected, users were quick to react.

Despite the fact that immediately after sending the notification, KFC rectified it and launched a new message talking about an "error", the fast food restaurant chain could not avoid a barrage of criticism in the face of a failure of such magnitude.

Later, KFC wanted to explain what happened and reported that "due to an error in our system, we sent an incorrect and inappropriate message through our application". "We are sorry and we will immediately review our internal procedures so that this does not happen again," Kentucky Fried Chicken's apology concluded.

Kristallnacht, the night of broken glass, refers to a series of violent actions carried out by the German intelligence services directed at the Jewish population, in various parts of Nazi Germany and also in Austria.

This event left a tremendous trail of destruction and it is estimated that 91 Jews died that night -according to official data from the German government-, hundreds of synagogues were burned and between 20,000 and 30,000 Jews were arrested and later transferred to concentration camps.

The name 'night of broken glass' refers precisely to the broken glass of the thousands of Jewish businesses that were looted and also to the houses and synagogues affected that night, 84 years ago.