The offices have changed. The digital era in which we are immersed has already familiarized us with much more flexible business models capable of constantly adapting to change; qualities that are essential in a society that is progressively more technological and interconnected, with new consumption habits and needs.
Digital transformation is today an essential requirement for companies that want to remain relevant and competitive. Also to ensure efficiency in processes and day-to-day operations. Thanks to technology, companies can decide how to organize themselves in the most convenient way. It offers them the possibility of opting, if they wish and to the most convenient degree, for some of the new trends in the labor market, such as the hybrid work model, remote or mobile activity.
In this context, Telefónica Tech has become a benchmark in technological services that facilitate the secure digital transformation of organizations. It offers solutions to migrate jobs to the cloud, cybersecurity, and the technologies needed to optimize business, such as the Internet of Things (IoT), big data, and artificial intelligence.
Undoubtedly, digitization brings endless new opportunities to citizens and companies. For the former, it is an ideal tool to access and enjoy the products and services that they really need and want in a faster, easier, more comfortable and safer way. And it gives companies the chance to discover and conquer other markets, develop new business models and innovate in their processes to quickly adapt to the requirements and needs of customers, and also to the current economic, social or environmental context.
For all this to be possible, information is a key factor. The possibility of gathering huge amounts of data and treating it appropriately provides in-depth and highly valuable knowledge on aspects such as consumption habits and trends, the efficiency of internal operations, relationships with suppliers or the effectiveness of marketing proposals. the competition.
This makes it possible, for example, to respond to changes in customer behavior quickly. Also react to unforeseeable events or scenarios. This is how we were able to verify it when, in 2020, the pandemic appeared in our lives. Companies that had properly prepared for the advent of digitization faced this difficult period with greater resilience.
As is inevitable, new opportunities also bring new challenges that show the importance of continuing to invest talent, efforts and resources in cybersecurity. Of course, the implementation of any digitalization process and technological deployment in a company must always go hand in hand with the protection of data, information and digital assets of a company.
Usually, the press refers to new techniques to improperly access citizens' passwords or technological tools, such as smartphones or computers. Cyber threats are, in fact, an increasingly present and globalized problem in our society. Of course, any security-related incident takes a toll on a company's reputation, which is likely to end up affecting its bottom line. It can also negatively impact employees, customers, partners, and business partners, and even lead to penalties and fines.
The progressive sophistication of cyberthreats obliges companies to always keep up to date in this area, to guarantee adequate protection as well as regulatory compliance. The main risks they must face today are ransomware or data hijacking, denial of service (DoS), attacks related to the theft of confidential information or credentials (phishing), identity theft, data theft, malware or malicious software or the so-called insiders (that is, people who within an organization can harm it due to resentment or economic motivations).
“Although there are many different forms of cyberattack, protection planning must be approached from a holistic perspective, covering both protection and detection and effective response to security incidents. This implies carrying out various activities simultaneously”, explains Juan Campillo, director of cybersecurity product marketing at Telefónica Tech. First of all, Campillo points out that good information security management must be carried out and policies and procedures must be in place. clear security.
“Of course, it is important to know how to locate and apply solutions that facilitate the digital resilience of the company. In addition, training is another fundamental area to consider. Offering quality information and raising awareness of the importance of cybersecurity to employees, including senior management, is essential to minimize the risks that the human factor can pose ”, he adds.
But this is not all. The expert explains that it is also necessary to have systems for monitoring and analyzing the activity of the network and systems, and to know how to design a response plan for incidents that may occur. Finally, resources must be allocated to train or incorporate talent in the field of cybersecurity, and have qualified personnel and key figures such as the CISO, or Security Director, and the DPD, or Data Protection Officer.
Faced with this complex scenario, the ideal option for many companies and organizations is to resort to the services of the most experienced professionals who have the adequate resources to carry out all the tasks that we have just detailed. Telefónica Tech offers its clients a wide range of cybersecurity and cyberintelligence solutions, so that they can protect their businesses against the growing and constant evolution of this type of attack.
The portfolio that this company has to benefit from the knowledge and talent shared by more than 3,000 professionals spread across different countries. The global vision of threats and Telefónica Tech's cyber intelligence platforms allow its clients to have precise and real-time attention to cyber threats that can impact their business.
Telefónica Tech's Digital Operations Center (DOC) brings together thousands of highly qualified professionals to obtain a complete vision of the challenges in digitization. This pioneering center is the first to offer a comprehensive 24/7 service in cybersecurity, cloud, Internet of Things (IoT), communications, and workplace (remote and on-premise, with staff dedicated especially to customers). At the same time, its professionals collaborate with organizations and entities around the world, which allows them to prevent, detect and respond to any security incident.
Telefónica Tech not only has technical profiles. In its multidisciplinary team we also find political scientists, linguists, philologists, journalists, documentalists or librarians. DOC analysts are specialized by professional and cultural sectors, and speak a dozen languages, including Russian, Arabic, German, Portuguese, Italian, Romanian, etc.
This exclusive defense barrier from Telefónica Tech is at the service of all types of companies and organizations, including small and medium-sized companies. In fact, SMEs are usually the ones that can suffer the most in the event of receiving a cyber attack, since they usually have less protection and resources to face the consequences and quickly resume their operations. For this reason, the DOC offers cybersecurity services adapted to the needs and particularities of each organization, regardless of its size or sector.
Fortunately, Spanish companies are increasingly aware of the importance of committing to digital transformation. However, there is still a long way to go to ensure that our country remains as competitive or more competitive than it has been up to now. At the end of 2022, the I Report of the international insurer Hiscox reflected that more than half (specifically, 54.56%) of SMEs have already defined a digital strategy. Of this percentage, 78.6% are already applying it at present. Relying on the services of Telefónica Tech is, for companies and organizations, the best option to travel this journey full of possibilities successfully.
