The Costa Blanca, through its Alicante-Elche Miguel Hernández Airport, will be connected during the 2023-2024 winter campaign, with 24 British terminals. Specifically, more than 50 routes managed by five airlines - British Airways, Rynair, Jet2, EasyJet and Vueling - will bring the United Kingdom closer to the province of Alicante.
The profile of the British tourist speaks of a traveler who spends an average daily expense that is close to 133 euros; He remains on the Costa Blanca for more than a week. Almost a third of the travelers who arrive in one of the Alicante municipalities do so through a tourist package that has already been closed. Almost all of them, 97.7%, access by air. 53.1% stay in hotels, 16.6% stay with relatives and friends, 15.6% stay in their own residence, and 13.2% stay in rental apartments.
Toni Pérez, who attends the World Travel Market (WTM) in his dual capacity as president of the Provincial Council and mayor of Benidorm, has advanced that the data between January and September of this 2023 reflect that the hotels in the capital of the Marina Baixa They have hosted 30,000 more travelers than in the same period in 2019, which represents an increase of 5% compared to the year immediately before the pandemic.
“This increase has occurred, mainly, in the period between March and July,” said Toni Pérez, who also stressed that “the third quarter of this year is going to be decisive for our destiny and will determine whether, Finally, we are going to close this year whether or not we surpass the data of a record year like 2019.”
During this first day at the WTM, the first mayor, together with Visit Benidorm, has held different professional meetings with the operators Thomas Cook, On the Beach and Sustainable Journeys, specialized in sustainable tourism. Likewise, he has participated in the visit to spaces and exhibitors at the fair and together with the president of the Generalitat Valenciana, Carlos Mazón and the Minister of Tourism, Nuria Montes, he has held a working meeting with ABTA, the main association of travel agents British.
After the meetings held, the mayor of Benidorm stated that "everything allows us to anticipate that the evolution of the British market is one of absolute recovery of the seats scheduled for 2024 at Alicante airport, with data that clearly resembles that of 2019." .
