More international projection for Barcelona in the sector of large fairs, congresses and conventions. The Catalan capital will host the first AV Latin American Summit from January 30 to February 1, 2024, a summit of specialists in the sector that will turn this city into the audiovisual capital of Latin America.
Mike Blackman, general director of the Integrated Systems Europe (ISE) exhibition, the most important audiovisual and integration systems exhibition in the world, has announced this new Barcelona event in Brussels, where he has been invited to the European Union-Latin America summit, within the programming of the Spanish presidency of the EU.
"The reason for this invitation - Blackman has communicated - is the decision that we at ISE have made to bet strongly so that Barcelona is, during the days of the fair, the audiovisual capital, also, of Latin America". This bet, points out the person in charge of the audiovisual fair, has had the full support of the Ministry of Foreign Affairs.
Blackman explained that the Barcelona City Council, first by the mayor Ada Colau and now by its new mayor, Jaume Collboni, have invited the presidents and ministers of the main Latin American countries to participate in this meeting. The act also has the support of the Generalitat through ACCIO, which "is already working to make it a success with its network of offices on that continent".
At the Barcelona summit, governments and companies will have the opportunity to share challenges, good practices, study investments and work together on key aspects for the sector such as Artificial Intelligence, the green transition, or productivity and talent.
In Barcelona, the general director of ISE points out, ministerial and business delegations will meet so that the city "returns to being a bridge between Europe and Latin America, resuming its key role as global capital and in this case as a benchmark for all of Latin America". “A clear case –adds Mike Blackman– where with the same language and similar culture, welcoming Barcelona and Catalonia bring out the best of themselves to promote exchanges and business, and become the context for the most important fair in the sector in global business space and global relations”.
In the last edition of ISE, held with great success between May 10 and 13 at the Fira de Barcelona venue in l'Hospitalet de Llobregat, close to 10% of the exhibitors came from Latin America. Brazil was then the country with the greatest presence, closely followed by Mexico and then by Colombia, Argentina, Peru and Chile.
In the next edition of ISE, the promoter of the event announces, "new scoreboards for stadiums, screens for large shows, public address and signaling systems, audio for the home, party halls or shopping complexes, screens and sound systems for large Clothing chains, systems for urban mapping... will be protagonists, once again, in Barcelona”. To the already consolidated attractions will be added that governments, institutions and companies will have a new platform for exchange, good practices and business, to the essence of the AV Latin American Summit.
For ISE, this new celebration reinforces its commitment to Barcelona by adding a new opportunity with which "we also ensure a lasting relationship of affection, admiration and shared success.
