Social networks can be a succulent source of income for a footballer. This is shown by a report published by Japan-101 that analyzes the number of followers and their participation rates on the Instagram accounts of the best players in the 2023-24 Champions League. From Kylian Mbappé to Casemiro. The PSG forward occupies the number one position as the footballer with the most earnings through this tool with an earning potential of 85,895 euros per publication.
The 24-year-old French star has 109 million followers on the 'Meta' platform and her engagement rate (relationship between users, company and followers) is greater than 4.47%. Mbappé has an average of two million likes per post and “is one of the most sought-after figures in terms of marketability for sponsorships and advertising,” explains the study. In addition, the former Monaco player would earn a total of $18 million from companies such as Nike, Dior, Hublot and Oakley, according to the report.
Paul Pogba, Juventus midfielder, occupies second position with 61.4 million followers on Instagram and with possible income from a single post of 57,289.68 euros. In the case of the world champion with France in 2018, he would have to make about 40 publications to equal the daily wage he accumulates each year.
"Football players can take advantage of platforms such as Instagram and TikTok to showcase their products and generate income. Fans are likely to trust recommendations from their favorite players," the document states.
In third position is Sergio Ramos. The Sevilla defender has almost 62 million followers on Instagram and his potential earnings are close to 60,000 euros per publication. Japan.101.com analysts calculate that the Andalusian would have to make about 242 sponsored posts to earn his entire annual salary.
In the fourth, there is Antoine Griezmann. The Atlético de Madrid striker has 41.3 million followers on Instagram and a participation rate of 0.43%, and can earn 35,000 euros per sponsored post.
Toni Kroos is the fifth highest earner on this particular list. The Real Madrid midfielder has 43.2 million followers on Instagram and potential income of 31,434.45 euros per publication. However, he has an engagement rate of 0.86%.
The rest of the top-10 is completed by the following players: Erling Haaland, Robert Lewandowski, Luka Modric, Kevin de Bruyne and Casemiro. The Barça player is the one who could accumulate the most potential income among these last five footballers (22,815.07 euros). The Pole has 35.5 million followers on the social network of Kevin Systrom and Mike Krieger. The Manchester United midfielder, Casemiro, is in charge of closing this classification.
