Brooks Running becomes official sponsor of the eDreams Mitja Marató Barcelona for the next two editions. In this way, the race that will take place next Sunday, February 11, will be renamed eDreams Mitja Marató Barcelona by Brooks. The American brand, as technical sponsor of the test, will dress the participants with the official race t-shirt, as well as volunteers and staff of the organization. The Barcelona Half Marathon is an international race that attracts not only the best athletes, but also amateur runners from all over the world.
Jim Miles, Marketing Director of Brooks Running EMEA: “Whether you run for fun or to improve your time, let's run the eDreams Mitja Marató Barcelona by Brooks together! We are proud to partner with this great event and want to show the city what the Brooks spirit is all about. At Brooks we believe that running can change a day, a life... and even the entire world. We know this because we have been running for more than 100 years and we want to celebrate it with the running community. This event is an invitation for runners of all types to participate and achieve their goals, whatever they may be.”
Mauro Llorens, director of the eDreams Mitja Marató Barcelona by Brooks: “After a year in which we did not have a technical sponsor, we are very happy to reach this agreement with Brooks Running, one of the most important brands in the world of running. This helps our goal of positioning ourselves as one of the most sought-after half marathons in Europe, conveying a common message from both sponsor and organizer: Running is fun."
The eDreams Mitja Marató Barcelona by Brooks is a half marathon organized annually in Barcelona. Organized by RPM Sports and ASO, it is held in February and in 2023 it attracted 21,477 runners, with 33% of registered participants coming from abroad representing 101 nationalities. It has been listed by World Athletics as a Gold Label Road race since 2018. Visit edreamsmitjabarcelona.com for more information or follow us on social media @mitjabarcelona
Brooks Running sells its performance footwear, apparel, running bras and accessories in more than 50 countries around the world. Brooks' purpose is to inspire people to walk their own path to become their best selves by creating the best equipment, tools and experiences. Founded in 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit brooksrunning.com for more information or follow us on social media @brooksrunninges
