It looks like definitely not something you want to put the teeth in, but still has the fast-food chain Burger King decided that their latest shot at advertising-the trunk must be a burger filled with mold.
It informs Daniel Schröder, chief marketing officer for Burger King of Denmark, Ekstra Bladet.
'instead of showing the classic, flawless and perfect burger, which characterizes the fast food industry, photographic style, let the Burger King in their burger rot up to tell an important story. Burgerkæden have reached a milestone and have removed all artificial preservatives from Whopperen in Denmark. Burger King also removes all artificial color and flavors from their regular assortment of burgers and accessories', says.
Now they make up with artificial preservatives. Photo: PR
In Denmark and Sweden consists of the entire menu, according to Burger Kin Denmark soon only of natural ingredients.
'we are very proud of', says Iwo Zakowski, General Manager for Burger King in Denmark and Sweden.
In the pictures of the user it is possible to see, how many days has passed since the user was created, so you as a customer or passer-by can see forrådnelsen.
'We believe that real food tastes the best. Consumers rightly expect quality and transparency. We want to show that it is beautiful and natural, that food goes in the rot. When everything from bollen and steak to the friskskårede onions, tomatoes, and the salad is covered in mold, it is a sign that none of it contains additives. And how it should be,' says Daniel Schröder.
Throughout the campaign comes upstairs several years, especially McDonalds' menus have been hung out never to go completely in decay.
Burger King is counting on soon to get the whole product line without artificial preservatives. Photo: PR
Recently buried a man a burgermenu to dig it up a year after and put teeth in it.
Community - 14. feb. 2020 - pm. 16:49 Dug Bic Mac menu down in the garden: Ate the 14 months following the
on the Island has a 10-year-old burger plus fries been exhibited, that it has not yet got mold on them. It was exhibited to commemorate the Mcdonald's that closed down in the country ten years ago.
Have you seen the nasty commercials? Photo: PR image.
See also: McDonald's-burger has lasted for ten years without rotting
