We live in a consumer society in which anything goes to attract new customers and sell your products better. Nowadays, brands and companies seek to update themselves as much as possible to respond to the latest market needs, something difficult to achieve if we take into account the great speed at which society and technology in general advance.
A couple of young friends from the city of Barcelona have gone viral on the TikTok video platform after showing the reform that a H store has done
In the audiovisual piece you can see how the two companions arrive together at a fitting room and find a room full of LED lights. This space, which is far from the typical fitting room with a curtain, is covered with mirrors and asks them, from a screen, what their mood is today: party, calm, etc.
Depending on your answers, the tester lights up one way or another. The song that starts playing loudly on the clothing store's speakers also depends on your decision (a song that matches the chosen mood is always played). In the piece you can see how the two girls, surprised and amazed by the store's innovation, decided to try all the options and possibilities that the wardrobe offered.
While the young women were setting up an improvised disco in the small dressing room and enjoying the music and the flashing lights that they could choose themselves, the mother of one of them was left speechless and speechless at what she was seeing, since she had never visited such a store.
The publication, which has already accumulated more than 15,000 likes on the social network dominated by content creators of the stature of Lola Lolita, Juan Pérez or Kappa, has greatly surprised the platform's audience, making countless users They have decided to comment on the post to give their opinion.
''I get the feeling that there are cameras, it is somewhat uncomfortable surrounded by mirrors'', ''Here the least important thing is trying on clothes'', ''Get ready. Prepare to wait 2 hours to try on the clothes, but it will be worth it'', ''Is it a fitting room or a nightclub?'' or ''Am I the only one who thought badly from the beginning because of how it was used? Can you give it to the tester?'' are some of the messages that can be read in the publication.
