It is now common for Mó, the exclusive glasses brand of Mutiopticas and sponsor of the Mercedes-Benz Fashion Week Madrid, to take advantage of the celebration of the Madrid Fashion Week to launch its 'Front row' collection, the line that marks what will be trends in sunglasses for next summer.
One day before the start of the 79th edition of MBFWMadrid, the brand revealed on social networks a small trailer of what would be its new proposal and announced the image for the campaign. To the surprise of some, Alice Campello appeared as the undisputed protagonist of the campaign, proof of the boom that the model and businesswoman is experiencing in Spain since she landed her brand Masqmai in Spanish territory.
Their values and their ability to influence a community that exceeds three million followers on Instagram are the perfect ingredients to represent the new Mó collection, an edition inspired by the importance of materials, their origin and craftsmanship.
The trends in sunglasses for this summer will focus on the quality of the materials, their lightness and durability. In this area, the Front Row collection is made of acetate, a material that is extracted from cotton. A subject chosen for its resistance and its innate ability to tell stories. Every cut, polish and assembly is an act of dedication, an expression of love for the craft.
Another strong point of the collection, for both women and men, is the clip-on glasses. A model with solar magnetic lenses that are superimposed on top of the prescription lenses without damaging the original frame. That is, a two-in-one option so you have to carry a single model in your bag, without the need to get more complicated.
