Shein, the global fashion and lifestyle e-retailer, is going online to reconnect with its consumers with the opening of its new pop-up store. This will be located in the center of the city of Barcelona and will have an 800m2 space divided into two floors.
From July 21 to 29, and from 10:00 a.m. to 10:00 p.m., the new SHEIN pop-up store aims to surprise visitors with a unique shopping experience. The space will translate the Shein universe through activities and new themed spaces that will add an extra touch of fun and take the shopping experience to another level.
Visitors will be able to explore the Beauty Corner, where they can discover and try the latest beauty products advised by professional makeup artists. For the first time, in the Customizer space, attendees will have the opportunity to personalize their favorite garments and add a personal touch to their purchases. The Game Corner will be an interactive space full of gaming machines where you can win prizes.
To complete the experience, the pop-up store will have live music from DJs on Friday, Saturday and Sunday afternoons, as well as a Photocall space to capture the best moments with Shein.
The multinational recognized for its innovative spirit, during this 2023 will carry out 30 pop-ups throughout the EMEA area with this new pop-up concept, Barcelona being the only Spanish city. The decoration will revolve around the concept of "Summer vibes" and it will be possible to discover the greatest variety to date of fashion collections for women, men and children and decoration, beauty and electronic items.
