Primark knows how to capture the public's attention by offering clothing and accessories beyond the usual. Pajamas that are used to dress in street style, exclusive collaborations and now swimwear for menstruation.
The bikini in question is part of her new summer collection and in a few days in her shop windows it has already managed to go viral on social networks like Tik Tok.
A user of the social network has explained in a video the benefits of this very affordable garment. "For only seven euros comfort, resistance and anti-odor to enjoy the summer," she comments in the same video.
The tiktoker adds, responding to a message from another user who comments that it is not "hygienic", that this type of piece is necessary for those women who are allergic to tampons and pads.
The Primark period bikini, which thanks to these types of videos has become the firm's most viral garment this season, is as resistant as two tampons, is anti-odor and can be washed like any other swimsuit, although it is recommended that it be passed through water before putting it in the washing machine.
