Bella Hadid is the latest celebrity to launch her own beauty brand. After the success of the brands of Hailey Bieber (Rhode), Selena Gomez (Rare Beauty), Rihanna (Fenty Beauty and Fenty Skin) and Lady Gaga (Haus Labs), the model has announced the launch of her project.
Last summer, Gigi's sister announced that she was taking a break from her job in the fashion industry to recover from the Lyme disease that she has suffered since she was 16 and that her mother Yolanda and her little brother Anwar also suffer from.
A few months of rest that the model has made the most of, focusing on this secret project that has now seen the light. After being the image of prestigious brands such as Charlotte Tilbury, the top has presented her brand Orebella to her thousands of followers, which will go on sale on May 2.
In a video published on the company's Instagram you can see the ocean and the mountains reflected in one of Bella's eyes, which everything indicates that she will be the best ambassador of her brand as celebrities who succeed with their makeup products also do. and skin care.
At the moment the type of product that the firm will offer is unknown. In 2022, Hadid filed an application to patent this trademark. In the goods and services section, one could read that the company would include moisturizing creams, perfumes, shampoos, scented oils and styling creams, among others.
After the inauguration of Instagram and the Orebella website, the young woman took advantage of her profile to refer to this launch as her “passion” and “baby.” It should be noted that people who join the waiting list will have access to an exclusive gift to celebrate the arrival of this new brand.
