In an interview with Essence magazine, Beyoncé opened up about the complex relationship she has with her hair and her battle with psoriasis, a chronic skin disease that affects millions around the world.
In anticipation of the upcoming launch of her own line of hair care products, the iconic artist shared intimate moments and deep reflections on her life and career.
Psoriasis is an autoimmune disease that causes red, scaly patches to appear on the skin, which can be painful and itchy. However, what is not widely known is that psoriasis can also affect the scalp, causing scaling and itching, and in more severe cases, hair loss. For Beyoncé, this condition has been a part of her life and her relationship with her hair from a young age.
From her childhood in her mother's beauty salon to moments of paternal care, Beyoncé has found a sacred connection in her hair. Recalling those moments, she said, "I have many beautiful memories related to my hair. The relationship we have with our hair is a deeply personal journey." The artist revealed that her father used to apply oil to her scalp to treat her psoriasis, a gesture that she considers sacred.
Speaking about her upcoming line of hair care products, Beyoncé shared the name, Cécred, inspired by the word "sacred." This line not only represents years of experience in hair care development, but also the daily rituals shared with her family.
The story of the singer's hair is intertwined with her identity and her family legacy. Raised in her mother's beauty salon, the artist learned the importance of caring for and celebrating her hair from an early age. Now, with Cécred, she seeks to honor those traditions and pass on the knowledge of them to future generations.
This new line of products will be launched on February 20. It includes a variety of treatments designed to strengthen and soften hair, using innovative technology and formulas inspired by ancient traditions. From clarifying shampoos to nourishing oil treatments, each product reflects Beyoncé's commitment to quality and authenticity.
For Beyoncé, hair goes beyond aesthetics; It is an expression of identity and a link to its roots. Through Cécred, she seeks to share her love of hair and her commitment to the hair care community, and hopes that hair becomes a symbol of empowerment and connection, uniting people on their journey towards self-expression and confidence.
